MDB
Activations
Mélange de Blanc continues to redefine the luxury bridal market experience with three exclusive activations: Badgley Mischka Handbags, Amorati Diamonds, and Wyndzy. Known for bringing together exceptional, design-forward brands in an intimate New York setting, Mélange de Blanc offers buyers the opportunity to explore bridal handbags, diamond jewelry, and curated fragrance solutions that add depth, distinction, and elevated storytelling to the boutique floor. Together, these activations create a more immersive bridal buying experience, one that goes far beyond the dress and speaks to the full world of modern bridal luxury.
Amorati Diamonds
Founded in Nashville by two long-time friends reflecting on their grown children, and the legacy they wanted to leave the next generations. This brand was born from a shared belief: meaningful milestones deserve to be remembered beautifully.
Amorati’s collections are crafted around life’s real experiences, proposals, births, triumphs, anniversaries, survivals, and everything in between. Each piece is thoughtfully designed as an intentional keepsake: a way to memorialize moments that matter and pass them forward.
As humans, we forget easily. Life is complicated and moves fast. But when you reach for that ring, those earrings, that necklace, that bracelet, you remember. You see the room again. You hear the laughter. You feel the energy of that moment, and the memories come rushing back.
Bold, modern, and unapologetically meaningful, Amorati celebrates the power of remembrance. One piece, one story, one generation at a time.
To honor a moment visit: www.amoratidiamonds.com
Fizztein
"Fizztein started with a simple question: why doesn't a clean, delicious protein seltzer already exist? Every other option seemed to force a trade-off—healthy or tasty, functional or refreshing—so Fizztein set out to be the drink that doesn't make you choose. It contains carbonated water, clear whey protein isolate, and real fruit juice, delivering 8g of protein and zero added sugar with no artificial ingredients.The result isn't a sports drink, and it isn't just a seltzer — it's something that fits into everyday life, whenever you need it. Post-workout, mid-meeting, at dinner, or any hour in between, Fizztein is there for it. It comes in three flavors: Pineapple, Mango Peach, and Mixed Berry—each one crafted to taste as good as it makes you feel."
To honor a moment visit: https://www.drinkfizztein.com/apps/coming-soon.com
Jewel Badgley Mischka
Badgley Mischka has long defined a particular kind of American glamour, one rooted in elegance, romance, and a deep understanding of occasion dressing.
Founded by Mark Badgley and James Mischka in 1988, the house became known for collections that balance timeless sophistication with a modern, celebratory spirit, making the name a natural fixture in eveningwear, bridal, and red carpet fashion.
The brand’s handbags carry that same signature sensibility. With a collection that spans crystal-detailed clutches, satin evening bags, and bridal accessories, Badgley Mischka approaches handbags as an essential part of the full look, polished, feminine, and designed to make an entrance. That focus has been part of the brand story for years, with the label designing evening bags in-house as early as 1997 before continuing to expand the category.
To view more, visit: www.badgleymischka.com
Vici Design
Victoria is the founder of Vici Design and found her happy place where she could bring art and food together to create something truly special. Driven by the singular goal of becoming a professional cake artist, she decided to take her passion to the next level and continue her education at the world's premier culinary school.
To turn that passion into a career, Victoria attended The Culinary Institute of America, where she earned her bachelor's degree in Food Business Management. While she was there, she had the amazing opportunity to intern for Ron Ben-Israel, one of the top cake artists in Manhattan. That experience completely opened her eyes to the world of luxury cakes and showed her what it truly means to treat a cake like a piece of art. It was during that time that she really began to dream about what her own creative voice and business could look like.
After graduating, Victoria helped open a brand-new cake studio in Upstate New York. That was a pivotal moment for her because she discovered that her absolute favorite part of this job isn't just decorating—it's getting to know her couples. She loved walking alongside them from their very first meeting all the way to the wedding day.
That close connection is exactly what inspired her to start her own business, officially launching Vici Design. It is such a privilege for her to create cake art that tells a couple’s unique story. Victoria finds inspiration everywhere—in architecture, fresh florals, unique textures, and everyday art. Her goal is always timeless elegance, and she truly loves meeting a couple, understanding their vision, and bringing their sweet moment to life.
To learn more, visit: www.vicidesignny.com
WedGen Media
Ronan Corrigan is the founder of WedGen Media, a specialist appointment acquisition company serving bridal, Mother of the Bride, occasion wear and designer brands across North America.
WedGen was built around a simple idea: different customers buy for different reasons, so they should not all be marketed to in the same way. That is why WedGen has developed seven different appointment systems. Each one is designed for a specific type of customer, business goal and time of year, giving boutiques the ability to run the right campaign as customer demand changes throughout the bridal calendar.
These systems include campaigns for attracting higher-value brides, growing Mother of the Bride and evening wear departments, moving sale and in-stock inventory, and supporting recruitment.
Every system is built around WedGen's narrative-based advertising approach. We create campaigns around the customer's real needs, motivations and buying behaviour, so the messaging speaks directly to the people each boutique is trying to reach.
We then turn that interest into qualified appointments and track every appointment through to attendance and dress sales. This gives boutiques a clear picture of what they're spending, how many customers are attending, how many are buying and the revenue generated from every campaign
To learn more, visit: www.wedgenmedia.com
Wyndzy Curated
Wyndzy Curated brings artisan fragrance to wedding boutiques through a thoughtful, elevated approach to retail scent.
The company partners with boutique owners to offer hand-selected fragrance brands chosen for their quality, authenticity, and fit for the bridal space.
With exclusive assortments, flexible ordering, and signature scent solutions for the store itself, Wyndzy Curated helps create a more memorable shopping experience, one that feels distinctive, refined, and impossible to replicate.
To learn more, visit: www.wyndzycurated.com
GraceLaneCo
At GraceLaneCo, we're not just managing Pinterest accounts; we're crafting digital narratives that captivate and drive engagement.
With a passion for wedding professionals and bridal boutiques, we specialize in creating Pinterest content that resonates with your target audience and grows your brand.
With GraceLaneCo, your Pinterest presence isn't just managed—it's elevated to new heights.
To learn more, visit: www.gracelanecollc.com
