BRIDEMERCH® is the New York–based bridal lifestyle brand redefining everything but the dress. Designed as a natural extension of the bridal salon experience, BRIDEMERCH offers fashion-forward apparel and accessories that complement any store’s assortment—giving brides meaningful keepsakes they’ll wear long after “I do.”

Founded by fashion designer Jenna Bycoff after planning her own wedding, the brand draws on her nearly 20 years of experience designing for Tommy Hilfiger, The Gap, and WEWOREWHAT. Best known for its viral Marriage Material™ trucker hats and iconic Bridezilla tees, BRIDEMERCH is carried by leading retailers including Anthropologie, Kleinfeld, The Knot, and Nordstrom.