You know us for prom. Now meet the rest of ALYCE Paris

For more than five decades, ALYCE Paris has dressed life's most memorable moments, and our mother-of-the-bride and evening wear is a best-kept secret your customers are ready to discover. The collections are led by Claudine Hamm, CEO and Designer and niece of founder Alyce Hamm, who carries a legacy of French-inspired glamour into every design. She's joined by Ivonne Dome, one of the most recognized names in mother-of-the-bride and evening fashion. Together they're creating modern, sleek and flattering styles that turn heads at every celebration.

There's something for every customer: inclusive sizing from 000–32, unmatched variety across every collection and strong in-stock inventory mean less waiting and more selling. Visit us at Booth 40 to explore the brand, meet the team and see the collections everyone will be talking about.