Love Story London

With over a decade in the bridal industry, Laura Shepherd is the creative behind Love Story London. Originally designed as an inhouse private label, Love Story London has evolved to become a featured name in luxury bridal, redefined for today’s modern muse. 

As a modern approach to luxury bridal, Love Story London transcends the ordinary, celebrating a minimal aesthetic while presenting a confident balance of everlasting elegance and a statement feminine focus. Inspired by each and every bride that has chosen to share their love story with us, our female led team pours heart and soul into creating iconic styles through thoughtful design and attention to detail in the designer wedding dresses we produce.